The top college basketball star on the planet looked destined for a spot on Nike’s illustrious shoe roster. That is, until an untimely sneaker mishap sent him to the sidelines, and knocked Nike from the top spot on the Zion Williamson shoe deal odds list. Zion Williamson still hasn’t recovered from the ankle injury he suffered when he tore through his Nike sneaker in front of a national television audience. Nevertheless, Nike still remains very much in the mix to land Zion’s name on a multi-million-dollar shoe contract once his collegiate career is done.
Here are the current Zion Williamson shoe deal odds for the five major sneaker companies with the best shot at adding Zion to the fold. Big Baller Brand is rumored to be an option, but we’re ignoring it for now.
Zion Williamson Shoe Deal Odds
Heading the Zion Williamson shoe deal odds is Adidas. The company’s shoe roster is immense, particularly on the basketball side. And adding a player as skilled as Williamson would undoubtedly raise the company’s profile even higher. Of course, it doesn’t hurt that Adidas is already the shoe of choice for some of the NBA‘s best and brightest, including James Harden, Damian Lillard, John Wall and Trae Young. What’s interesting is that those four players are guards, while Williamson is a forward built like a linebacker. But you have to like Adidas’ chances of selling him on the prospect of making him a signature shoe that won’t literally blow up.
Nike’s embarrassing moment certainly had a damaging impact on the company’s stock the morning after the game. But it’s still Nike, with a roster that features none other than Michael Jordan at the top and LeBron James, Kobe Bryant, Anthony Davis, Giannis Antetokounmpo, Ben Simmons and the Gasol brothers, among others. Williamson would therefore be crazy not to keep the sneaker giant in the mix. Yes, Nike might not be the odds-on favourite. However, it’s difficult to envision Williamson turning his back on Nike and its incredible stable of stars.
It’s unclear why Puma is so close to the two bigger hitters from an odds perspective. The company showed poor taste on social media in the moments immediately preceding Williamson’s injury. They went so far as to suggest that the accident “wouldn’t have happened in the Pumas”. Nevertheless, Williamson would be a significant coup for a brand that has only a modest footprint in the NBA sphere. Currently, its roster includes young stars Deandre Ayton, Marvin Bagley and Kevin Knox, along with veterans Danny Green and Vince Carter. However, the Zion Williamson shoe deal odds suggest Puma is a major longshot at present.
Under Armour (+400)
This brand does not have the sizable basketball lineup or hoops cache of the top dogs in the race. But it does have two very big aces up its sleeve. Specifically, Golden State Warriors’ mega-star Steph Curry and Philadelphia 76ers’ phenom Joel Embiid. And when it comes to making a mark in an ultra-competitive market, it can’t hurt to have two of the league’s most marketable stars in your corner. It’s hard to see Williamson being swayed solely by the presence of Curry and Embiid. That said, being a big fish on a smaller roster might actually have some appeal. Particularly if Under Armour brings the bucks!
New Balance (+600)
The longshot of the group probably don’t stand much of a chance of luring Williamson on board. But you never know. New Balance has already established itself as a major player in Major League Baseball. The firm made a splash by signing Toronto Raptors’ star Kawhi Leonard away from Jordan Brand late last year. It’ll almost certainly take an even more concerted effort on NB’s part to sell Williamson on being part of a brand that has zero clout in the basketball sneaker department. Nonetheless, there isn’t a better opportunity for him to stand on his own.